This book will challenge you to embrace your flaws, own your story, and lead with integrity. It’s not just a leadership book—it’s a call to action for building relationships that matter and creating a legacy that lasts
Wendy Forsythe - Chief Marketing Officer, eXp Realty
Be followable
Discover how to strengthen yourself to strengthen your organization. Packed with practical wisdom, this book challenges you to shift your perspective from building structures to building character, influence, and resilience.
What people are saying...
Amy Weaver, SVP
Russ leads with a rare blend of kindness, clarity, and charisma. He’s the kind of leader who never misses an opportunity to lift someone up—whether it’s a quick video message, a handwritten note, or just a heartfelt word of encouragement.
Leo Pareja, CEO
“Russ leads in a way that’s unmistakably his own. He brings intensity, clarity, and a grounded confidence to every room he walks into. Whether he’s guiding a team or telling a story, he has a way of making things feel simple, sharp, and unforgettable.”
Nadia Habib, Head of eXp Canada
Russ is one of those rare gems in the real estate industry who genuinely cares. You can feel it in the way he shows up, teaches, and supports agents. His depth of knowledge is next level, but what really stands out is how he makes things simple and actionable—especially when it comes to agent attraction.
Austin Cheviron, Entrepreneur, Investor, Coach
Russ leads with such authentic heart and clarity that 'Be Followable' feels like having him personally mentor you, delivering the rare combination of honest wisdom and actionable tools that transforms not just how you lead others, but how you show up in the world.
how the book is structured
The book is structured into three clear sections that reflect the journey from personal leadership development to team empowerment and long-term success.
Leading Yourself First
Building and Empowering High-Performing Teams
Sustaining Growth and Creating a Legacy
This section focuses on internal leadership—helping the reader shift their mindset, stop micromanaging, and become a more strategic leader.
This section dives into how to create a winning team culture—from boosting happiness and engagement to hiring right and building trust.
The final section prepares leaders for long-term impact—how to lead through change, leverage diversity for innovation, and plan for career evolution.
Leading Yourself First
This section focuses on internal leadership—helping the reader shift their mindset, stop micromanaging, and become a more strategic leader.
Building and Empowering High-Performing Teams
This section dives into how to create a winning team culture—from boosting happiness and engagement to hiring right and building trust.
Sustaining Growth and Creating a Legacy
The final section prepares leaders for long-term impact—how to lead through change, leverage diversity for innovation, and plan for career evolution.
What Readers are saying...
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